Maximize your PPC / SEM efforts and your career

One of the Search Marketing Courses, Advanced search advertising teaches search engine advertising (PPC) and auction media on Google using Google Ad words, Yahoo Search Marketing and many more search platforms.

The topics include the major Search Engines, Alternative Search Engines, and will take you from creation to implementation to management of successful campaigns. The course has been structured keeping in mind the growing needs of Search Engine Marketing Professionals and Dynamic Requirements of Industry.

Advanced Search Engine Marketing (SEM / PPC/ Google Ad words) Course Contents :

• Introduction to Ad Words Google Adwords
• Benefits of Google Advertising
• Getting Started with Ad Words How to set up account etc.
• Targeting Search, Contextual or placement
• Creation of Effective Campaigns and Ad groups
• Creation of Banners using Display Builders
• Writing Compelling Ad CopiesDos and Donts
• Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
• Insertion of Google Conversion code and its importance in Effective Campaigning.
• Costs and Billing
• Display Networks
• Tracking Ad Performance
• Optimizing Cost Per Click
• Metricks & Oppurtunity
• Optimizing Ad Performance Optimize Account & landing page
• Information about valuable adwords tools
• The Ad Words Toolbox Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
• Google Analytics code study and Insertion
• Google Analytics Report Study and Comprehension
• Creating Multiple Report Types
• Google Insights Study
• Google Trends Study
• Managing Client Accounts

Training Search engine marketing

Blogging and Adsense

Training on Search engine optimization